The Power of Labels in the Food and Beverage Industry: What Influences Consumer Decisions?
Today, consumers care not only about taste but also about the product's reliability, ingredients, and brand values. At this point, the label on a product becomes a silent guide carrying all these values.
First Contact: The Bridge Between Consumer and Product
In split-second purchasing decisions made at the store shelf, the product’s packaging and label play a crucial role.
- Color selection
- Typography
- Material quality
- Information layout
These elements have a major impact on consumer psychology. In a way, the product is evaluated before it's even opened.
Accurate Labels, Accurate Information
📌 Caloric and nutritional values
📌 Expiry date
📌 Ingredients list
📌 Allergen warnings
📌 Country of origin
Placing this information correctly, ensuring it is easy to read and permanently printed, is both a legal and ethical responsibility.
Labels That Withstand From Production to Consumption
✅ Resistant to water and oil
✅ Suitable for cold chain
✅ Made from materials safe for food contact
✅ Compatible with automation systems
At İZ Etiket, we develop high-quality labels that maintain their appearance like the first day throughout the product's shelf life.
More Than a Label—A Brand Experience
A label is the brand’s first experience presented to the consumer. Original designs, eye-catching graphics, and quality printing enhance your brand’s value.
At İZ Etiket, we offer;
🥗 From organic foods
🥤 To cold beverages,
🍯 From glass jars
🥫 To canned goods—
We develop tailored solutions for every product.
In short: In the food and beverage industry, the right label is not just about promotion; it’s also a responsibility. At İZ Etiket, we are aware of this responsibility and produce every label as a symbol of trust.
