I Want to Get Tags for My Products, How Should I Choose?
Are you developing a new product? Or do you want to make your existing product more eye-catching?
In both cases, choosing the right label plays a significant role in the success of your product.
So, with so many options, how do you decide which tag to choose? Here's your step-by-step guide to selecting labels 👇
1. Define the Packaging Material of Your Product
The first step is to properly analyze the surface where the label will be applied:
- Glass
- Plastic
- Metal
- Cardboard
- Bag / Shrink Wrap
Each surface requires different adhesive types and materials. For example, the label used on a glass jar is not the same as the one used on frozen food packaging.
2. Consider the Storage and Transport Conditions of Your Product
Where and how the label will be used determines which material should be selected.
💧 Should it be moisture resistant?
🌞 Should it be resistant to sunlight exposure?
🚚 Should it be resistant to transportation and handling conditions?
3. Design a Label That Will Appeal to the Consumer
A striking design will attract the consumer’s attention even more than the product itself.
Consider the following design elements:
- Color Psychology
- Fonts & Typography
- Visual Storytelling
- Minimalistic Approach
These elements directly influence how your customers perceive your product.
4. Ensure Compliance with Legal and Industry Standards
Always make sure that the tags on your products are legally compliant.
For example, in food packaging, nutritional value, expiration dates, and ingredients must be clearly stated. The tags on electronics must include safety certifications, technical specifications, and warranty terms.
